Paris Saint-Germain F.C. Brings “Ici C’est Paris” to London: A Celebration of Football, Culture and Community
From 11th-15th February, Ici C’est Paris – La Maison London transformed Cavendish Square into a vibrant celebration of football, creativity and Parisian culture. For five unforgettable days, the heart of London pulsed with the spirit of Paris as fans, families and aspiring footballers stepped into a unique world inspired by Paris Saint-Germain F.C.
La Maison was more than just a pop-up – it was an immersive experience.
A Home of Art, Culture and Creativity
Visitors explored interactive art spaces and customization workshops, bringing their own Parisian-inspired creations to life. Exclusive collaborations from PSG Limited were on display, offering limited-edition pieces that blended sport and street culture in true Parisian fashion.
The atmosphere was electric, with highlights dedicated to food, music and culture. The Ici C’est Paris – La Maison became a social hub, serving as the perfect meeting point for fans to connect and soak in the energy of the week.
Football at the Heart
Football remained at the core of La Maison London. A live watch party for Rennes v PSG brought supporters together, recreating the matchday buzz thousands of miles from Paris. Cheers echoed through the venue as fans united behind the badge.
Beyond spectating, visitors had the opportunity to get active themselves. The Stanley 1913 Training Room hosted engaging training sessions, while the Beyond Wellness Lounge provided a recovery and wellness experience – reinforcing the importance of balance between performance and wellbeing.
Stand-up comedy sessions and cultural showcases added even more depth, highlighting how football connects with every aspect of lifestyle and identity.
PSG Academy West Midlands Visit
On Friday 13th February, our PSG Academy West Midlands had the incredible opportunity to visit La Maison London. For our players, it was more than just a trip – it was an inspiring experience.
Walking into an environment that reflects the values and global presence of Paris Saint-Germain F.C. reinforced what it means to be part of the PSG family. The players immersed themselves in the activities, engaged with the training elements, and experienced first-hand the culture that surrounds one of Europe’s biggest clubs.
Moments like this are powerful. They connect grassroots development with the global identity of the club. They show young players that football is not just about the pitch – it’s about community, creativity and ambition.
More Than a Pop-Up
La Maison London demonstrated how sport can transcend borders. For five days, Cavendish Square became a meeting place for Paris and London, united by football.
For our academy players, it was a reminder of the journey they are on. For fans, it was a celebration of identity. And for everyone who stepped inside, it was proof that wherever you are in the world –
Ici C’est Paris.